Collaborations

Pandora taps Addison Rae, Charli XCX, and Beabadoobee


23 09 2021

Addison Rae, Charli XCX and Beabadoobee have joined forces with Danish jewellery retailer Pandora to relaunch the Pandora ME collection, 'aiming to inspire self-expression and personal style, while creating a sense of belonging' and 'empowering everyone to be who they want to be'.

The new collection features a variety of jewellery, including chunky bracelets, necklaces, hoops, and stacking rings, and launches both online and in stores on September 30. Carla Liuni, Chief Marketing Officer at Pandora, commented 'Pandora ME has been reinvented to reflect the wearer’s identity and bring our brand DNA and heritage into the future. We know the highly creative and powerful Gen Zs express who they are through music and fashion, so we have combined these loves to inspire our fans to share their voice as individuals but also stand together as an empowering community in Pandora UK and around the world'.

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